The purpose of this new feature is to improve how you share photos and videos on the platform which is one of the top photo sharing social media platforms in the world. Before now, Instagram only allowed an aspect ratio of 1:1 for photos and videos. However, with this restriction removed, you can now share photos and videos in either portrait mode or landscape mode, depending on the suitable orientation of the photo or video.
Recall, earlier this year Instagram introduced a feature that lets users upload as many as ten pictures in a single post. But the bad part of it was, Instagram users were forced to crop their photos to fit that 1:1 aspect ratio, which may not have been palatable to some users who might have taken pictures of a larger size. Now, users no longer have to crop out parts of their photos before they post them on Instagram.
This move will surely increase the user experience in the app and make it more appealing to Instagram users. Right now, Instagram has more than 700 million users. Some of the recent improvements to the app were rolled out in June, which included the ability to re-share live videos to Instagram Stories. This helped users to retain live videos even after they had ended. Also, there was an Archive feature, which allowed users to remove certain posts from public view, while keeping it on Instagram for later viewing.
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