An email list is critical to the long-term success of your business.
It gives you a chance to stay in contact with your customers and increases the chance of repeat sales.
If you want to build a successful business, you need to have an email list.
Build a list that is larger than your competitors by effectively using these 5 plugins.
Why You Need a List
You may still be wondering why you even need a list.
With the advent of social media, it seems that the email list has been bumped down on the list of marketing priorities.
Social media sites such as Facebook, Instagram, Twitter, and LinkedIn have become the darlings of marketers everywhere.
However, there is just one problem with this.
Social media is not as effective in reaching and converting potential clients. It is also limited in the amount of information it can provide about your potential clients.
In an interview with Campaign Monitor, Joe Pulizzi, the founder of Content Marketing Institute, is quoted as saying, “An email list is critical because you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience.”
Use your email list to continue to accumulate data on your potential customers, and convert them into paying clients, and hopefully raving fans of your brand.
Plugins to Supercharge Your List
Now that you understand the importance of an email list, it’s time to evaluate what plugins are going to help you grow.
You don’t want to waste your time on subpar systems.
These plugins have proven effective at growing email lists and helping companies reach more potential clients.
Use them to your advantage to grow your email list and outpace your competitors.
Remember, the larger your email list is, the greater your potential customer base is.
OptInMonster
Lead generation programs are a powerful tool for capturing data.
Whether it is a standalone web page, or a pop up box, or slide in, having a tool that allows your potential clients to join your email list is essential to growth.
OptInMonster allows you to design effective lead capture forms without a developer.
You can customize various styles, and even A/B test to see which versions convert most effectively.
It also features a tool that allows you to segment your potential clients based on their behavior while interacting with your website.
Hello Bar
Hello Bar is a plugin that adds a bar above the fold of your website design.
It is one of the first things people will see when they navigate to your website.
Hello Bar can connect directly to your email software, such as MailChimp, AWeber, and Campaign Monitor.
It also gives you the capability of A/B testing your content to ensure that your most effective messages are used to reach your customers.
Thrive Leads
Pop up boxes are effective at getting website visitors to subscribe to your email list because they remove distractions by blocking the content.
A potential client will have to close out of the pop up box or enter their email before continuing to view your webpage.
While they may be effective, they are also annoying.
They interrupt the user experience and often cause people to leave your site rather than closing the window or filling out your form.
This is where exit intent popups come into play.
Thrive Leads is a leader in the exit intent popup industry.
This plugin triggers a popup when a user navigates to close out of your website.
At this point, they are already done consuming your content, so it is not disruptive to the user experience.
Since they have already benefited from the content on your site, they are more likely to opt in to your email list.
Lead Pages
Lead Pages has been an industry leader for years.
It uses a self-hosted platform, so you don’t even need a website to grow your email list.
The software is easy to configure and offers a wide variety of page designs.
You will use Lead Pages platform to design landing pages, squeeze and sales pages, and webinar pages.
It is also easy to integrate with a wide range of other programs, including some of the top email systems, scheduling and calendar programs.
And integrate social media platforms, analytic systems, CRM software, marketing automation programs, webinar platforms, and eCommerce sites.
WP Forms
If you want the ability to easily customize your own web forms, WP Forms may be the perfect solution.
WP Forms allows you to easily build your own forms to capture customer data without the need for complicated coding.
The software allows you to design your forms with the data fields that matter most to you.
You will configure the software so website visitors receive a success message once a form has been completed.
It connects with multiple email systems, which makes list building easy.
Grow Your List to Build Your Business
An email list should be a cornerstone of any marketing strategy.
The list will build your business and nurture the relationship with future customers.
Your list will deepen your relationship with existing clients, and up-sell them with larger purchases.
The right plugins will help maximize the effectiveness of your website when you start blogging online, and help you grow your email list over time.
Growing your list will allow you to grow your business, ensuring a steady stream of leads, and future success.
Choose a combination of plugins to achieve your marketing goals with less effort on the part of your sales team.
Plugins can supercharge your list, and make your website one of your most valuable business assets.
No comments:
Post a Comment